Becca Zheng
Brand Strategist and Visual Designer
A junior Brand Strategist and Visual Designer who loves combining the aesthetics of color and composition with concepts thoughtfully derived from user needs, and capture their story.
Work :)
Design & Creative Production
Enhancing Dreamforce 2024’s environmental experience through hands-on collaboration, creative decision-making, and visual communication.
Graphics Design
Building visual impact at the 2024 Pokémon World Championships with on-brand, engaging graphics.
Brand Campaign
Branding San Francisco’s ‘Housing For All’ Strategy
Brand Strategy & Identity
Humans have settled on mars, now what? How do people connect and build community?
Strategic Rebrand
A rebrand that transformed the meditation brand Insight Timer to enhance its differentiation in the competitive meditation app market.
Frame-it
UI & UX Design
A communication tool that aims to help cross-functional teams navigate conflict.